Flinders Gallery

Birkenhead Point is a key premium retail precinct situated in an impressive waterside metropolitan location, with Sydney Harbour as the backdrop. Within the heritage building, the newly developed FLINDERS GALLERY has been designed to nurture premium and luxury brands and is located just minutes from the Sydney CBD.

The development of FLINDERS GALLERY will elevate the centre’s offering providing a world class shopping experience satisfying the needs and aspirations of our customers and retailers.

The FLINDERS GALLERY Development on Level 1 will see improved accessibility
with vertical transport to Level 2.

Centre Performance

  • +

    Solid Sales

  • $m

    Total Centre

  • $/psm


Centre Leasing

Specialty MAT
$9,341 PSM
Carparking Spaces

Centre performance and centre leasing statistics as at 30 June 2016


From the

Local Area Trade Demographics

FLINDERS GALLERY at Birkenhead Point is in the heart of a key Sydney catchment area.
The Centre is positioned in the second largest trade area of any other regional Shopping Centre in Sydney, with a population growth in the main trade forecast at 1.3% or 4,800 new residents per year over the next 10 years and per capita income +25% higher than the Sydney average.

Birkenhead Point Tourism Strategy


Birkenhead Point Shopping Centre has developed an innovative tourism strategy that promotes the centre to both domestic and international tourists. This strategy capitalises on its enviable assets, including its harbourside location and its unique open-air shopping environment, plus its close proximity to the Sydney CBD – the centre can be directly accessed by bus from the Sydney CBD. Shoppers can also travel to Birkenhead Point by water taxi from various wharves on Sydney Harbour and the Parramatta River.

Advertising and Media

To ensure Birkenhead Point’s advertising initiatives achieve maximum reach and frequency amongst domestic and international tourists, advertisements are placed in key tourism magazines, maps and brochures. These are strategically situated in luxury hotel rooms throughout Australian capital cities and in Qantas First Class, Business Class and Chairmans' lounges in Australia, New Zealand, Thailand, Singapore, Hong Kong and Honolulu.

Hello Sydney! Program

Hello Sydney! is an incentive program that offers discounts on shopping, dining and attractions to domestic and international visitors to Sydney. This tourism initiative also includes the Shopper Hopper, a shuttle boat service that ferries visitors between Circular Quay, Darling Harbour and Birkenhead Point. The Hello Sydney! initiative is promoted via advertising in Sydney Where Magazine, direct marketing at hotel concierge desks and key tourist locations in the Sydney CBD, in-centre at Birkenhead Point and Harbourside Shopping Centre, Darling Harbour and via Trip Advisor and the dedicated program website, hello.sydney.

Industry Targeting

Birkenhead Point will maintain its targeted communications to relevant tourism industry associations including Destination NSW, Visit Sydney and Tourism Australia. It will also continue to inform, educate and update accommodation managers, concierge desks, tour operators and tourism media about Birkenhead Point Outlet Centre and its status as a premium tourist destination.

A Tourist Coach Management Plan to engage with coach operators has also been developed to promote the centre’s premium retail offering, the Hello Sydney! program and the convenient passenger set-down, pick-up and coach parking.

Key Tourism Statistics